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<TITLE>Cultural Tourism 6-day immersion course opportunity in Whitehorse!</TITLE>
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<P><FONT SIZE=2 FACE="Verdana">Please excuse cross-postings.</FONT>
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<P><FONT SIZE=2 FACE="Verdana">The Cultural Resource Management Program at the University of Victoria is pleased to offer the following 6-day immersion opportunity for professionals and volunteers working in museums, heritage sites, cultural centres and galleries and supporting arts or cultural groups. This learning opportunity is offered in the beautiful city of Whitehorse, Yukon.</FONT></P>
<P><B><FONT COLOR="#000000" SIZE=2 FACE="Verdana">CULTURAL TOURISM</FONT></B>
<BR><FONT COLOR="#000000" SIZE=2 FACE="Verdana">Just as increasing numbers of travelers are seeking distinctive heritage, arts, and cultural experiences worldwide, so culture, arts, and tourism are emerging as key factors in local economies. In this dynamic environment, the mutual benefits of planned and partnered approaches to cultural tourism development have become a strategic imperative.</FONT></P>
<P><FONT COLOR="#000000" SIZE=2 FACE="Verdana">In this course you will work with participants from both sectors as you develop your ability to:</FONT>
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<LI><FONT COLOR="#000000" SIZE=2 FACE="Verdana">recognize tourism as a local and global phenomenon </FONT></LI>
<LI><FONT COLOR="#000000" SIZE=2 FACE="Verdana">identify global and local tourism market trends </FONT></LI>
<LI><FONT COLOR="#000000" SIZE=2 FACE="Verdana">relate the rise of cultural tourism to community and regional development </FONT></LI>
<LI><FONT COLOR="#000000" SIZE=2 FACE="Verdana">evaluate emerging demographic realities in the marketplace </FONT></LI>
<LI><FONT COLOR="#000000" SIZE=2 FACE="Verdana">identify and develop cultural, arts, and heritage resources that have both local and widespread appeal for tourism </FONT></LI>
<LI><FONT COLOR="#000000" SIZE=2 FACE="Verdana">identify key factors that make cultural tourism products "exportable" </FONT></LI>
<LI><FONT COLOR="#000000" SIZE=2 FACE="Verdana">balance issues of integrity, authenticity, and preservation with issues of marketing and public accessibility </FONT></LI>
<LI><FONT COLOR="#000000" SIZE=2 FACE="Verdana">build community support for cultural tourism initiatives </FONT></LI>
<LI><FONT COLOR="#000000" SIZE=2 FACE="Verdana">develop partnerships among tourism, arts, and cultural agencies </FONT></LI>
<LI><FONT COLOR="#000000" SIZE=2 FACE="Verdana">plan, manage, and evaluate cultural tourism initiatives and strategies </FONT></LI>
<LI><FONT COLOR="#000000" SIZE=2 FACE="Verdana">recognize issues and opportunities that cultural tourism holds for indigenous peoples </FONT></LI>
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<P><B><FONT COLOR="#000000" SIZE=2 FACE="Verdana">Dates:</FONT></B><FONT COLOR="#000000" SIZE=2 FACE="Verdana"> October 22 to 27, 2007; on-location in Whitehorse</FONT>
<BR><B><FONT COLOR="#000000" SIZE=2 FACE="Verdana">Please register by:</FONT></B><FONT COLOR="#000000" SIZE=2 FACE="Verdana"> September 22 (late registrations are being accepted as space permits)</FONT>
<BR><FONT COLOR="#000000" SIZE=2 FACE="Verdana">To register in this course please visit</FONT><B> </B><A HREF="https://www.uvcs.uvic.ca/forms/crm/online_reg.aspx"><B><U></U></B><B><U><FONT COLOR="#0000FF" SIZE=2 FACE="Verdana">https://www.uvcs.uvic.ca/forms/crm/online_reg.aspx</FONT></U></B><B></B></A><B></B><FONT COLOR="#000000" SIZE=2 FACE="Verdana">.</FONT>
<BR><B><FONT COLOR="#000000" SIZE=2 FACE="Verdana">Fee:</FONT></B> <FONT COLOR="#000000" SIZE=2 FACE="Verdana">CDN$620, including a CDN$60 materials fee (Canadian funds, credit and non-credit participation options) A CDN$160 registration deposit is required with each registration form.</FONT></P>
<P><B><FONT COLOR="#000000" SIZE=2 FACE="Verdana">Instructors: </FONT></B>
<BR><B><FONT COLOR="#000000" SIZE=2 FACE="Verdana">Alastair Kerr</FONT></B><FONT COLOR="#000000" SIZE=2 FACE="Verdana"> is an expert in heritage planning and historic resource evaluation, and is a leading theorist in heritage conservation in Canada. He holds a BA and an MA in art and architectural history from the University of Victoria. For the past thirty-three years Alastair has worked for the British Columbia Heritage Branch where he has had extensive experience in policy development, strategic planning, historic resource evaluation, historic site and heritage planning, heritage law, public consultation and participation programs, downtown revitalization, dispute resolution, and training. Currently Alastair is the Manager of Heritage Programs in the Heritage Branch, Ministry of Tourism, Sport, and the Arts. </FONT></P>
<P><B><FONT COLOR="#000000" SIZE=2 FACE="Verdana">Ursula Pfahler</FONT></B><FONT COLOR="#000000" SIZE=2 FACE="Verdana"> is a community trainer for Tourism Victoria and a Master Trainer for Tourism BC. As an adult educator in Canada and internationally for 20+ years, her work has included developing and delivering workshops on heritage and aboriginal tourism, facilitating workshops on sports tourism, and presenting on international marketing and group travel tourism. Through her business, Poda Communications, she has served as a consultant with national and international tour companies developing marketing plans, providing event planning expertise, and designing and conducting tours. Ursula has also worked with a cultural heritage organization developing and implementing a marketing strategy. </FONT></P>
<P><B><FONT COLOR="#000000" SIZE=2 FACE="Verdana">Draft Course Outline:</FONT></B> <FONT COLOR="#000000" SIZE=2 FACE="Verdana">Please note this outline may change.</FONT>
<BR><B><FONT COLOR="#000000" SIZE=2 FACE="Verdana">Day 1 – Overview: The Confluence of Culture, Heritage and Tourism</FONT></B>
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<LI><FONT COLOR="#000000" SIZE=2 FACE="Verdana">Introductions and course introduction (outline, expectations, evaluation strategy, etc.)</FONT></LI>
<LI><FONT COLOR="#000000" SIZE=2 FACE="Verdana">Strange Bedfellows: Culture, Heritage and Tourism</FONT><B></B></LI>
<LI><FONT COLOR="#000000" SIZE=2 FACE="Verdana">Presentations by participants of pre-course assignments </FONT></LI>
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<P><B><FONT COLOR="#000000" SIZE=2 FACE="Verdana">Day 2 – Cultural Tourism Development Strategies </FONT></B>
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<LI><FONT COLOR="#000000" SIZE=2 FACE="Verdana">Cultural tourism planning exercise </FONT></LI>
<LI><FONT COLOR="#000000" SIZE=2 FACE="Verdana">Working with the tourism industry</FONT><B><FONT COLOR="#000000" SIZE=2 FACE="Verdana"> </FONT></B></LI>
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<P><B><FONT COLOR="#000000" SIZE=2 FACE="Verdana">Day 3 – Community Cultural Tourism </FONT></B>
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<LI><FONT COLOR="#000000" SIZE=2 FACE="Verdana">Visit to Teslin and introduction of group project </FONT></LI>
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<P><B><FONT COLOR="#000000" SIZE=2 FACE="Verdana">Day 4 – Understanding Your Market </FONT></B>
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<LI><FONT COLOR="#000000" SIZE=2 FACE="Verdana">Cultural tourism: market potential and current market trends</FONT></LI>
<LI><FONT COLOR="#000000" SIZE=2 FACE="Verdana">Market research and product/market matching</FONT></LI>
<LI><FONT COLOR="#000000" SIZE=2 FACE="Verdana">Examining Beijing: a case study in heritage tourism</FONT></LI>
<LI><FONT COLOR="#000000" SIZE=2 FACE="Verdana">Group project work</FONT></LI>
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<P><B><FONT COLOR="#000000" SIZE=2 FACE="Verdana">Day 5 – Aboriginal Tourism: Perspectives and Planning </FONT></B>
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<LI><FONT COLOR="#000000" SIZE=2 FACE="Verdana">Aboriginal tourism – four perspectives </FONT></LI>
<LI><FONT COLOR="#000000" SIZE=2 FACE="Verdana">Developing a strategy for aboriginal tourism: The Aboriginal Tourism BC Blueprint Strategy</FONT></LI>
<LI><FONT COLOR="#000000" SIZE=2 FACE="Verdana">Case study: cultural tourism on Haida Gwaii</FONT></LI>
<LI><FONT COLOR="#000000" SIZE=2 FACE="Verdana">Group project work</FONT></LI>
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<P><B><FONT COLOR="#000000" SIZE=2 FACE="Verdana">Day 6 - Conclusions </FONT></B>
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<LI><FONT COLOR="#000000" SIZE=2 FACE="Verdana">Course review and participants’ team presentations</FONT></LI>
<LI><FONT COLOR="#000000" SIZE=2 FACE="Verdana">Participant presentations and course wrap-up</FONT><B></B></LI>
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<P><FONT COLOR="#000000" SIZE=2 FACE="Verdana">Enrollment options allow you to choose to take courses either to enhance professional development or to build academic credit. Individual course descriptions and registration forms are available by contacting us at</FONT><U> <FONT COLOR="#0000FF" SIZE=2 FACE="Verdana">crmp@uvcs.uvic.ca</FONT></U><FONT COLOR="#000000" SIZE=2 FACE="Verdana"> or by visiting our web site at</FONT><B><FONT COLOR="#000000" SIZE=2 FACE="Verdana"> </FONT></B><A HREF="http://www.uvcs.uvic.ca/crmp/courses/ha489h-yukon.aspx"><B></B><B><U></U><U><FONT COLOR="#0000FF" SIZE=2 FACE="Verdana">http://www.uvcs.uvic.ca/crmp/courses/ha489h-yukon.aspx</FONT></U></B><B></B></A><B><FONT COLOR="#000000" SIZE=2 FACE="Verdana">.</FONT></B><FONT COLOR="#000000" SIZE=2 FACE="Verdana"> </FONT></P>
<P><FONT COLOR="#000000" SIZE=2 FACE="Verdana">For more information, please contact:</FONT><B></B>
<BR><FONT SIZE=2 FACE="Verdana"> </FONT>
<BR><FONT SIZE=2 FACE="Verdana">Anissa Paulsen, Program Coordinator</FONT>
<BR><FONT SIZE=2 FACE="Verdana">Cultural Resource Management Program </FONT>
<BR><FONT SIZE=2 FACE="Verdana">Continuing Studies, University of Victoria </FONT>
<BR><FONT SIZE=2 FACE="Verdana">PO Box 3030 STN CSC Victoria BC Canada V8W 3N6 </FONT>
<BR><FONT SIZE=2 FACE="Verdana">Tel: 250 721-8462 Fax: 250 721-8774 </FONT>
<BR><FONT SIZE=2 FACE="Verdana">Email: apaulsen@uvcs.uvic.ca</FONT>
<BR><FONT SIZE=2 FACE="Verdana">Visit our Web site! </FONT><A HREF="http://www.uvcs.uvic.ca/crmp"><U><FONT COLOR="#0000FF" SIZE=2 FACE="Verdana">http://www.uvcs.uvic.ca/crmp</FONT></U></A>
<BR><FONT SIZE=2 FACE="Verdana">To receive monthly email updates, contact crmp@uvcs.uvic.ca</FONT>
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