COLLECTIONS AUSTRALIA NETWORK Australian cultural heritage collections online

Australian War Memorial web manager Liz Holcombe discusses how she
intertwines social media tools so that all of the websites feed each
other. For ANZAC Day this year, the AWM paid for ads on Facebook for the
first time to promote their events. They used Twitter to send out
notifications on what was happening. Attendance to the actual event in
Canberra jumped from about 3500 to 5000 visitors. In this video
interview Liz breaks down who her audience is, how she evaluates viewer
behaviour and how the war memorial uses social media works to promote
its collection. Watch the YouTube video interview with Liz on
http://keystone.collectionsaustralia.net/publisher/Outreach/?p=1175
<http://www.collectionsaustralia.net/publisher/outreach> 
 
Sarah Rhodes
Collections Australia Network 
e. sarahr at phm.gov.au <mailto:.sarahr at phm.gov.au> 
w. http://www.collectionsaustralia.net
<http://www.collectionsaustralia.net/>  
b.  http://www.collectionsaustralia.net/publisher/outreach/
<blocked::http://www.collectionsaustralia.net/publisher/outreach/>  
 

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