COLLECTIONS AUSTRALIA NETWORK Australian cultural heritage collections online

We can target different audiences by using different strategies. We must
first identify who each audience type is and then analyse each of their
needs.
 
Audience segmentation is based on five key factors:
i. What is the target audience?
ii. What is the actual audience?
iii. Who are they?
iv. What do they want and expect from our service?
v. How are they using the service?
 
For links to the experts in audience evaulation in Australia, read
www.collectionsaustralia.net/publisher/outreach/ 

 
Sarah Rhodes
Collections Australia Network 
e. sarahr at phm.gov.au <mailto:.sarahr at phm.gov.au> 
w. http://www.collectionsaustralia.net
<http://www.collectionsaustralia.net/>  
b.  http://www.collectionsaustralia.net/publisher/outreach/
<blocked::http://www.collectionsaustralia.net/publisher/outreach/>  
 

----------------------------------------------------------------------------------------------
This email and attachments are for the use of the intended recipient(s) only and may contain confidential or legally privileged information or material that is copyright of Powerhouse Museum or a third party. If you have received this email in error, please notify the sender immediately and then delete it. If you are not the intended recipient, you must not use, disclose or distribute this e-mail without the author's prior permission. Any views expressed in this message and attachments are those of the individual sender and the Powerhouse Museum accepts no liability for the content of this message.
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://lists.collectionsaustralia.net.au/pipermail/can-talk/attachments/20090611/7b62ee4e/attachment.htm>