COLLECTIONS AUSTRALIA NETWORK Australian cultural heritage collections online

There seems to be growing dialogue around the idea of museums modeling
themselves on publishing. The principles of the media and museums are
the same. They both exist to tell stories about a specific genre, they
are experts in their field (informing and educating people), they
reflect the issues in society and they have a licence to communicate
ideas creatively. The New Curator playfully suggests museums could try
using the format of magazine Monocle which specialises in international
affairs, business, culture and design. Business communication specialist
Ross Dawson wrote in his blog last year that by looking at 'museums as
media organsiations', we can learn from its successes and failures and
assess how cultural institutions can present its content differently. 
 
Read more on the CAN Outreach Blog
www.collectionsaustralia.net/publisher/Outreach/

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